Your ‘Direct traffic’ is hiding the channels that sell.
Direct is where buyers arrive, not why they came. Last-click files the sale there and stops asking. Drop your GA4 export and see which channels sent those buyers, and which ones look like noise in the report you’d paste into ChatGPT, Claude, Grok, Le Chat, Kimi, Muse or Gemini.ChatGPT.Claude.Grok.Le Chat.Kimi.Muse.Gemini.
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