01Export
02Preview
03Unlock
04Read

Find out what your ‘Direct’ is hiding.

Your GA4 Attribution paths export already knows which channels came before Direct. It takes about two minutes to export, and nothing gets installed: no login, no pixel, no code.

01In GA4, open Advertising, then Attribution paths.
02Set the date range. Longer reads better: 12 months or more.
03Pick your purchase key event.
04Click Share this report, then Download file, then CSV.

Instruction video to get your GA4 data

Your email, to unlock the upload

We email you this finding, once. Nothing else unless you ask. Privacy

Email me help getting to my first read: one email every 3 or 4 days, for 45 days at most. One click stops them.

Drop your GA4 export hereAdd your email above first

The preview runs in your browser, and your file stays there. It holds channel paths and totals. No customer names, no emails, no order IDs.

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